The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience. Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it. Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have. You’ll learn how search engines and search marketing work today, and how to segment searchers based on their behavior, successfully anticipating what they’re looking for. You’ll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, you’ll focus on execution: identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program. You’ll learn how to Focus relentlessly on business value, not tactics Overcome the obstacles that make search marketing so challenging Get into your searcher’s mind, and discover how her behavior may change based on situation or device Understand what happens technically when a user searches—and make the most of that knowledge Create a focused program that can earn the support it will need to succeed Clarify your goals and link them to specific measurements Craft search terms and copy that attracts your best prospects and customers Optimize content by getting writers and tech people working together Address the critical challenges of quality in both paid and organic search Avoid overly clever tricks that can destroy your effectiveness Identify and resolve problems as soon as they emerge Redesign day-to-day operating procedures to optimize search performance Whether you’re a marketer, tech professional, product manager, or content specialist, this guide will help you define realistic goals, craft a best-practices program for achieving them, and implement it flawlessly. NEW COMPANION WEBSITE PACKED WITH TOOLS AND RESOURCES SEMincBook.com includes exclusive tools, deeper explorations of key search management techniques, and updates on emerging trends in the field mikemoran.com whunt.com SEMincBook.com
This latest edition of The Definitive Guide to Django is updated for Django 1.1, and, with the forward–compatibility guarantee that Django now provides, should serve as the ultimate tutorial and reference for this popular framework for years to come. Django, the Python–based equivalent to Ruby’s Rails web development framework, is one of the hottest topics in web development today. Lead developer Jacob Kaplan–Moss and Django creator Adrian Holovaty show you how they use this framework to create award–winning web sites by guiding you through the creation of a web application reminiscent of ChicagoCrime.org. The Definitive Guide to Django is broken into three parts, with the first introducing Django fundamentals such as installation and configuration, and creating the components that together power a Django–driven web site. The second part delves into the more sophisticated features of Django, including outputting non–HTML content such as RSS feeds and PDFs, caching, and user management. The appendixes serve as a detailed reference to Django’s many configuration options and commands. What you’ll learn The first half of this book explains in depth how to build web applications using Django including the basics of dynamic web pages, the Django templating system interacting with databases, and web forms. The second half of this book discusses higher-level concepts such as caching, security, and how to deploy Django. The appendixes form a reference for the commands and configurations available in Django. Who this book is for Anyone who wants to use the powerful Django framework to build dynamic web sites quickly and easily. Table of Contents Introduction to Django Getting Started Views and URLconfs Templates Models The Django Admin Site Forms Advanced Views and URLconfs Advanced Templates Advanced Models Generic Views Deploying Django Generating Non-HTML Content Sessions, Users, and Registration Caching django.contrib Middleware Integrating with Legacy Databases and Applications Internationalization Security
Build a Django content management system, blog, and social networking site with James Bennett as he introduces the popular Django framework. You'll work through the development of each project, implementing and running the applications while learning new features along the way. Web frameworks are playing a major role in the creation of today's most compelling web applications, because they automate many of the tedious tasks, allowing developers to instead focus on providing users with creative and powerful features. Python developers have been particularly fortunate in this area, having been able to take advantage of Django, a very popular open source web framework whose stated goal is to “make it easier to build better web applications more quickly with less code.” Practical Django Projects is the first book to introduce this popular framework by way of a series of real–world projects.
This book constitutes the reviewed proceedings of the first International Conference on Cloud Computing, CloudCom 2009, held in Beijing, China, December 1-4, 2009. The 42 full papers presented together with four invited papers were carefully selected from 200 submissions. This book includes but are not limited to deal with topics like cloud /grid architecture, load balancing, optimal deploy configuration, consistency models, virtualization technologies, middleware frameworks, software as a Service (SaaS), hardware as a Service (HaaS), data grid & semantic web, web services, security and Risk, fault tolerance and reliability, auditing, monitoring and scheduling, utility computing, high-performance computing and peer to peer computing.
This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.
This concise introduction to Sphinx shows you how to use this free software to index an enormous number of documents and provide fast results to both simple and complex searches. Written by the creator of Sphinx, this authoritative book is short and to the point. Understand the particular way Sphinx conducts searches Install and configure Sphinx, and run a few basic tests Issue basic queries to Sphinx at the application level Learn the syntax of search text and the effects of various search options Get strategies for dealing with large data sets, such as multi-index searching Apply relevance and ranking guidelines for presenting best results to the user
Use a top SEO consultant’s fast and easy strategy to grow organic search traffic to your web assets. Gary Byrnes is Ireland’s leading SEO and ebook consultant, helping dozens of companies to achieve their goals by defining their business model and market and then using simple techniques to tap into the power of search. Gary is ebook consultant to Defence Forces Ireland and, for the first time, has combined his two areas of expertise into this revolutionary ebook. If your don’t have a clear SEO strategy for your business, you are missing out. This ebook can help you, effective today. SEO Tips for Business covers: Describe Your Business, Keywords, Website Essentials, Google Places for Business, Facebook, Twitter, Google+ and Social Media, Design Branding, YouTube, Backlinks, Online PR, Content is King.
Not a reference book, and not a tutorial either, the new second edition of the highly regarded Access Cookbook is an uncommonly useful collection of solutions to problems that Access users and developers are likely to face as they attempt to build increasingly complex applications.Although using any single "recipe" in the book will more than pay back the cost of the book in terms of both hours saved and frustration thwarted, Access Cookbook, Second Edition is much more than a handy assortment of cut-and-paste code.Each of the "recipes" examine a particular problem--problems that commonly occur when you push the upper limits of Access, or ones that are likely to trip up a developer attempting to design a more elegant Access application--even some things you never knew Access could do. The authors then, in a clear, accessible, step-by-step style, present the problems' solution. Following each "recipe" are insights on how Access works, potential pitfalls, interesting programming techniques that are used in the solution, and how and why the solution works, so you can adapt the problem-solving techniques to other similar situations.Fully updated for Access 2003, Access Cookbook, Second Edition is also one of the first books to thoroughly explore new support for .NET managed code and XML. All of the practical, real-world examples have been tested for compatibility with Access 2003, Windows XP, and Windows Server 2003. This updated new edition also covers Access and SharePoint, Access and SmartTags, Access and .NET; and Access and XML.Access power users and programmers at all levels, from the relatively inexperienced to the most sophisticated, will rely on the Access Cookbook for quick solutions to gnarly problems. With a dog-eared copy of Access Cookbook at your side, you can spend your time and energy where it matters most: working on the interesting facets of your Access application, not just the time-consuming ones.
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
This market-leading tax research text takes a practical, hands-on approach that moves well beyond a random sampling of tax research sources. Fully updated, FEDERAL TAX RESEARCH, 11E extensively covers today’s most important technology-oriented research tools. From its tax planning orientation to thought-provoking, real-life cases, this unique, single book ensures readers gain a true understanding of the most important elements of today’s federal tax law. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Pro Android 2 shows how to build real-world and fun mobile applications using Google's latest Android software development kit. This new edition is updated for Android 2, covering everything from the fundamentals of building applications for embedded devices to advanced concepts such as custom 3D components, OpenGL, and touchscreens including gestures. While other Android development guides simply discuss topics, Pro Android 2 offers the combination of expert insight and real sample applications that work. Discover the design and architecture of the Android SDK through practical examples, and how to build mobile applications using the Android SDK. Explore and use the Android APIs, including those for media and Wi-Fi. Learn about Android 2's integrated local and web search, handwriting gesture UI, Google Translate, and text-to-speech features. Pro Android 2 dives deep, providing you with all the knowledge and techniques you need to build mobile applications ranging from games to Google apps, including add-ons to Google Docs. You'll be able to extend and run the new Google Chrome APIs on the G1, the G2, and other next-generation Google phones and Android-enabled devices.
Start a successful online business—and be your own boss! Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more. While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly—and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success. Discover your niche and create a business plan Design your website and storefront Increase your reach and market with social media Choose the best web host for your needs If you're a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!
Google can be an incredibly powerful tool for research, but the top-of-the-page results are seldom the most beneficial to library users and students, and many of the search engine’s most useful features are hidden behind its famously simple interface. Burns and Sauers reveal the secrets of effective Google searches in this invaluable resource showing how to get the most out of the service, with An overview of all the tool’s search services, including Image, Maps, News, Blogs, Discussions, Scholar, Patents, and Books Ready-to-use instructions on how to go beyond the simple search box and top results to get library users the answers they need, fast Straightforward guidance on using filters to refine search results, with examples of common searches like images with Creative Commons licenses, news searches set for a date range or into an archive, and videos with closed captioning An explanation of the bibliography manager feature of Google Scholar, which allows students and researchers to build bibliographies with ease Tips for configuring Safe Search on workstations in children’s departments and schools Copious screenshots walk readers through each topic step by step, making this a true how-to guide for everyone who uses Google.
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to email@example.com.
Make today’s most timely computer concepts engaging and relevant for your students! The Illustrated Series has thoroughly revised this 8th edition to reflect the feedback from instructors and students. Among the improvements are the additions of interactive lab scenarios, new assessment opportunities, and a new streamlined design. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Delivers absolutely everything you will ever need to know to become a master Django programmer About This Book Gain a complete understanding of Django—the most popular, Python-based web framework in the world Gain the skills to successfully designing, developing, and deploying your app This book is packaged with fully described code so you can learn the fundamentals and the advanced topics to get a complete understanding of all of Django's core functions Who This Book Is For This book assumes you have a basic understanding of the Internet and programming. Experience with Python or Django would be an advantage, but is not necessary. It is ideal for beginner to intermediate programmers looking for a fast, secure, scalable, and maintainable alternative web development platform to those based on PHP, Java, and dotNET. What You Will Learn Use Django to access user-submitted form data, validate it, and work with it Get to know advanced URLconf tips and tricks Extend Django's template system with custom code Define models and use the database API to create, retrieve, update, and delete records Fully extend and customize the default implementation as per your project's needs Test and deploy your Django application Get to know more about Django's session, cache Framework, and middleware In Detail Mastering Django: Core is a completely revised and updated version of the original Django Book, written by Adrian Holovaty and Jacob Kaplan-Moss - the creators of Django. The main goal of this book is to make you a Django expert. By reading this book, you'll learn the skills needed to develop powerful websites quickly, with code that is clean and easy to maintain. This book is also a programmer's manual that provides complete coverage of the current Long Term Support (LTS) version of Django. For developers creating applications for commercial and business critical deployments, Mastering Django: Core provides a complete, up-to-date resource for Django 1.8LTS with a stable code-base, security fixes and support out to 2018. Style and approach This comprehensive step-by-step practical guide offers a thorough understanding of all the web development concepts related to Django. In addition to explaining the features of Django, this book provides real-world experience on how these features fit together to build extraordinary apps.
SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your website to deliver what the search engines are looking for and to promote it to the world. This book distils the most practical search engine optimization (SEO) and search engine marketing (SEM) insights into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, SEO And Search Marketing In A Week is your fastest route to success: - Sunday: An introduction to search engines and SEO - Monday: Keyword research - Tuesday: On-page optimization - Wednesday: Off-page optimization - Thursday: Getting other traffic sources to your website - Friday: Pay-per-click traffic: making it work for you - Saturday: Monitoring and managing your progress ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders
Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing search engine ranking will be the most important and cost-effective way of marketing your website, and customers use search engines more than any other method to locate websites. Submitting to search engines is only part of the challenge. It is also vital to prepare a website through "search engine optimization," ensuring that your web pages are accessible and focused in ways that drive traffic to your site.
How can you bring out MySQL’s full power? With High Performance MySQL, you’ll learn advanced techniques for everything from designing schemas, indexes, and queries to tuning your MySQL server, operating system, and hardware to their fullest potential. This guide also teaches you safe and practical ways to scale applications through replication, load balancing, high availability, and failover. Updated to reflect recent advances in MySQL and InnoDB performance, features, and tools, this third edition not only offers specific examples of how MySQL works, it also teaches you why this system works as it does, with illustrative stories and case studies that demonstrate MySQL’s principles in action. With this book, you’ll learn how to think in MySQL. Learn the effects of new features in MySQL 5.5, including stored procedures, partitioned databases, triggers, and views Implement improvements in replication, high availability, and clustering Achieve high performance when running MySQL in the cloud Optimize advanced querying features, such as full-text searches Take advantage of modern multi-core CPUs and solid-state disks Explore backup and recovery strategies—including new tools for hot online backups
The definitive, bestselling account of the company that changed the way we work and live, updated for the twentieth anniversary of Google’s founding with analysis of its most recent bold moves to redefine the world—and its even more ambitious plans for the future. Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, as they said, “change the world” through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company’s wild ride from an idea that struggled for funding in 1998 to a firm that today rakes in billions in profits. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and a culture of innovation enabled a search-engine giant to shake up Madison Avenue, clash with governments that accuse it of being a monopoly, deploy self-driving cars to forever change how we travel, and launch high-flying Internet balloons. Unafraid of controversy, Google is surging ahead with artificial intelligence that could cure diseases but also displace millions of people from their jobs, testing the founders’ guiding mantra: DON’T BE EVIL. Praise for The Google Story “[The authors] do a fine job of recounting Google’s rapid rise and explaining its search business.”—The New York Times “An intriguing insider view of the Google culture.”—Harvard Business Review “An interesting read on a powerhouse company . . . If you haven’t read anything about one of today’s most influential companies, you should. If you don’t read The Google Story, you’re missing a few extra treats.”—USA Today “Fascinating . . . meticulous . . . never bogs down.”—Houston Chronicle
th This book contains papers accepted for presentation at the 4 International Conference on Computer Recognition Systems CORES'05, May 22-25, 2005, Rydzyna Castle (Poland), This conference is a continuation of a series of con ferences on similar topics (KOSYR) organized each second year, since 1999, by the Chair of Systems and Computer Networks, Wroclaw University of Tech nology. An increasing interest to those conferences paid not only by home but also by foreign participants inspired the organizers to transform them into conferences of international range. Our expectations that the community of specialists in computer recognizing systems will find CORES'05 a proper form of maintaining the tradition of the former conferences have been confirmed by a large number of submitted papers. Alas, organizational constraints caused a necessity to narrow the acceptance criteria so that only 100 papers have been finally included into the conference program. The area covered by accepted papers is still very large and it shows how vivacious is scientific activity in the domain of computer recognition methods and systems. It contains vari ous theoretical approaches to the recognition problem based on mathematical statistics, fuzzy sets, morphological methods, wavelets, syntactic methods, genetic algorithms, artificial neural networks, ontological models, etc. Most attention is still paid to visual objects recognition; however, acoustic, tex tual and other objects are also considered. Among application areas medical problems are in majority; recognition of faces, speech signals and textual in formation processing methods being also investigated.
Do you need to get more traffic to your website? Do you need more sales or leads for your business? Then you need to consider doing some search engine optimization (SEO). This book aims to teach people about SEO using one of Google's free tools: Google Webmaster Tools. Whether you are planning to work on your own website or hire someone to help, this book will introduce you to the concepts behind search engine optimization to grow your online presence and your business.
If you are a developer who implements ElasticSearch in your web applications and want to sharpen your understanding of the core elements and applications, this is the book for you. It is assumed that you’ve got working knowledge of JSON and, if you want to extend ElasticSearch, of Java and related technologies.
As one of the applications in Microsoft Office, Word is the dominant word-processing program for both Windows and Mac users. Millions of people around the globe use it. But many, if not most, of them barely skim the surface of what is possible with Microsoft Word. Seduced by the application's supposed simplicity, they settle for just what's obvious--even if it doesn't satisfy their wants and needs. They may curse the wretched Bullets and Numbering buttons multiple times a day or take hours to change the font size of every heading in a lengthy report, yet they're reluctant to dig deeper to take advantage of Word's immense capabilities and limitless customization tools.Let Word Hacks be your shovel. Let it carve your way into Word and make this most popular and powerful application do precisely what you want it to do. Filled with insider tips, tools, tricks, and hacks, this book will turn you into the power user you always wanted to be. Far beyond a tutorial, Word Hacks assumes you have a solid working knowledge of the application and focuses on showing you exactly how to accomplish your pressing tasks, address your frequent annoyances, and solve even your most complex problems.Author Andrew Savikas examines Word's advanced (and often hidden) features and delivers clever, time-saving hacks on taming document bloat, customization, complex search and replace, Tables of Contents and indexes, importing and exporting files, tables and comments, and even using Google as a dictionary! With him as your guide, you'll soon be understanding--and hacking--Word in ways you never thought possible.Covering Word 2000, 2002 and Word 2003, Word Hacks exposes the inner workings of Word and releases your inner hacker; with it, you will be equipped to take advantage of the application s staggering array of advanced features that were once found only in page layout programs and graphics software and turning Word into your personal productivity powerhouse.
A hands on guide to web scraping and text mining for both beginners and experienced users of R Introduces fundamental concepts of the main architecture of the web and databases and covers HTTP, HTML, XML, JSON, SQL. Provides basic techniques to query web documents and data sets (XPath and regular expressions). An extensive set of exercises are presented to guide the reader through each technique. Explores both supervised and unsupervised techniques as well as advanced techniques such as data scraping and text management. Case studies are featured throughout along with examples for each technique presented. R code and solutions to exercises featured in the book are provided on a supporting website.
Solve your content management problems efficiently with Microsoft SharePoint Meet the challenges of Enterprise Content Management (ECM) head on, using rich ECM features in SharePoint 2013. Led by two ECM experts, you’ll learn how to build a solid information architecture (IA) for managing documents, knowledge, web content, digital assets, records, and user-generated content throughout your organization. With examples and case studies based on the authors’ real-world experience, this practical book is ideal for CIOs, marketing executives, project managers, and enterprise architects. Discover how to: Design a scalable, easy-to-use content management repository Build an ECM team with specific project governance roles Gain stakeholder support for project and change management Foster user adoption by clarifying general IA concepts Organize content using SharePoint records management tools Configure content types, managed metadata, and site settings Examine processes for managing paper-driven vs. digital content Apply best practices for deploying SharePoint ECM features Support risk management and compliance regulations
An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Information Architecture: Blueprints for the Web, Second Edition introduces the core concepts of information architecture: organizing web site content so that it can be found, designing website interaction so that it's pleasant to use, and creating an interface that is easy to understand. This book helps designers, project managers, programmers, and other information architecture practitioners avoid costly mistakes by teaching the skills of information architecture swiftly and clearly.
This volume contains 95 papers presented at FICTA 2014: Third International Conference on Frontiers in Intelligent Computing: Theory and Applications. The conference was held during 14-15, November, 2014 at Bhubaneswar, Odisha, India. This volume contains papers mainly focused on Data Warehousing and Mining, Machine Learning, Mobile and Ubiquitous Computing, AI, E-commerce & Distributed Computing and Soft Computing, Evolutionary Computing, Bio-inspired Computing and its Applications.
Take the mystery out of eBay and the enviable PowerSellers. Tricks of the eBay Masters, Second Edition is full of advice and over 600 tricks from expert eBay users. They learned by doing and are now going to pass on their wisdom to you. Find out how to jazz up your auction listings with HTML, how to increase buyer traffic through key words and how to use photos to increase your selling potential. You'll even get tips on where to find items to sell, how to pack your items better and how to ship cheaply. Also find out what not to do as the experts give you examples of mistakes they made early in their eBay careers and how not to repeat them. Increase your auction income and successful bidding through Tricks of the eBay Masters, Second Edition.
Learn to build business solutions with SharePoint 2013 Now in its third edition, this perennial bestseller features a complete overhaul for the latest version of SharePoint. A must-have for building business solutions in SharePoint, real-world scenarios address critical information management problems and detailed descriptions explain how to efficiently and successfully handle these challenges. Plus, best practices for configuration and customization round out the coverage of getting started with SharePoint 2013 so that you can confidently make this platform work for your business today. Examines product functionality alongside realistic scenarios to provide you with contextual relevance Addresses managing permissions, reporting in SharePoint, and working with access services Offers updated content on working with lists, libraries, workflow, content types, and web parts Reviews social features, forms management, business connectivity services, and more Beginning SharePoint 2013 is an ideal introduction to the latest iteration of this popular content management provider.
A step-by-step guide for getting started with Hibernate Search, employing a practical example application that will make readers quickly learn and use the excellent search capabilities that the Hibernate Search tool offers.This book is for any Java developer who wants to quickly and easily add feature-rich search capabilities to his/her custom applications. It is assumed that readers will have experience in Java development, and understand some basic relational database concepts. However, while core Hibernate experience is very helpful, it is not necessarily required.
As we use the Web for social networking, shopping, and news, we leave a personal trail. These days, linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, reminding you, tempting you to make that purchase. Search engines such as Google can now look deep into the data on the Web to pull out instances of the words you are looking for. And there are pages that collect and assess information to give you a snapshot of changing political opinion. These are just basic examples of the growth of "Web intelligence", as increasingly sophisticated algorithms operate on the vast and growing amount of data on the Web, sifting, selecting, comparing, aggregating, correcting; following simple but powerful rules to decide what matters. While original optimism for Artificial Intelligence declined, this new kind of machine intelligence is emerging as the Web grows ever larger and more interconnected. Gautam Shroff takes us on a journey through the computer science of search, natural language, text mining, machine learning, swarm computing, and semantic reasoning, from Watson to self-driving cars. This machine intelligence may even mimic at a basic level what happens in the brain.
Conquer SharePoint 2013—from the inside out! You’re beyond the basics, so dive right into SharePoint 2013—and really put your business collaboration platform to work! This supremely organized reference packs hundreds of timesaving solutions, troubleshooting techniques, and workarounds. It’s all muscle and no fluff. Discover how the experts facilitate information sharing across the enterprise—and challenge yourself to new levels of mastery. Efficiently manage documents throughout the enterprise Build team sites and collaborate with Microsoft OneNote and SkyDrive Design workflows with SharePoint Designer and Microsoft Visio Produce e-forms using Microsoft InfoPath and Access Manage community sites using business social features Connect SharePoint to external data and business systems Create business intelligence dashboards and key performance indicators Customize and control Sharepoint enterprise search
Internet Research Skills is a clear, concise guide to effective online research for social science and humanities students. The first half of the book deals with publications online, devoting separate chapters to academic articles, books, official publications and news sources, which form the core secondary sources for social science research. The second half of the book deals with the open web, a vast and confusing realm of materials, many of which have no direct print counterpart. The third edition has been updated throughout and now includes: - coverage of cutting edge online services as well as newly developed approaches to using online materials - a new chapter on organising your research and internet research methods - additional material on the use of social networks for research. - illustrations, examples and short exercises to help you put what you learn into practice. Internet Research Skills is an invaluable guide for undergraduate students carrying out research projects and for postgraduate students working on theses and dissertations.
Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for • The truth about the search tax • The truth about competitive and network click fraud • The truth about testing and expansion The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success. This book provides concrete, easy-to-grasp concepts, strategies, and tactics designed for both the hands-on search marketer as well as the supervisor focused on strategy. However, a basic understanding of some key search marketing and Internet marketing fundamentals will be helpful, though not essential, to the reader. To empower readers of all levels, the book contains a basic glossary of often-used terms (CPC, CPM, MaxBid, SERP) to ensure accessibility to all readers. Conversely, even the most seasoned paid search marketing professional will learn a great deal from this book. To win in today's SEM PPC auctions and to continue to thrive, marketers need to figure out how to allocate budgets effectively and efficiently. The future of their business may depend on a good understanding of paid search and auction-based keyword-targeted media.