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Bill Maher

Bill Maher is on the forefront of the new wave of comedians who influence and shape political debate through their comedy. He is best known not just for being funny, but for advocating truth over sensitivity and taking on the political establishment. Maher first came to national attention as the host of the hit ABC-TV program Politically Incorrect, where he offered a combustible mixture of irreverence and acerbic humor that helped him to garner a loyal following, as well as a reputation for being a controversial bad boy. Bill Maher's popular new HBO television show, Real Time, has put Maher more front and center than ever before. Particularly one regular segment on the show, entitled "New Rules," has been a hit with his ever-growing legion of fans. It is the part of the show during which Maher takes serious aim, bringing all of his intelligence, incisiveness, wit, and his signature exasperation to bear on topics ranging from cell phones ("I don't need my cell phone to take pictures or access the Internet. I just need it to make a phone call. From everywhere! Not just the places it likes!") to fast food ("No McDonald's in hospitals. I'm not kidding!) to the conservative agenda ("Stop claiming it's an agenda. It's not an agenda. It's a random collection of laws that your corporate donors paid you to pass."). His bestselling book, New Rules, brings these brilliantly conceived riffs and rants to the written page. This new edition of the book, in paperback for the first time, also features some brand-new material not found in the hardcover.

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Bill Maher

The comedian host of Politically Incorrect draws on previously written material and the "New Rules" segments of his popular cable show, Real Time, to consider such topics as cell phones, fast food, and the agendas of conservative government figures. 250,000 first printing.

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Joss Whedon,Rebekah Isaacs

While slaying the zompires that have overrun a small California town, Buffy and her pals are shocked to discover a new kind of vampire: harder to kill, able to transform and walk in the light of day--like Dracula . . . If that weren't enough, the rules of magic are literally being rewritten. While the crew attempts to find out exactly what this means and restore the status quo, Xander is the victim of a haunting as his relationship with Dawn crumbles.

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Alexandra Cavoulacos,Kathryn Minshew

The world of work has changed. People in previous generations tended to pick one professional path and stick to it. Switching companies every few years wasn’t the norm, and changing careers was even rarer. Today’s career trajectories aren’t so scripted and linear. Technology has given rise to new positions that never before existed, which means we are choosing from a much broader set of career options—and have even more opportunities to find work that lights us up. However, we don’t discover and apply for jobs the same way anymore, and employers don’t find applicants the way they used to. Isn’t it about time we had a playbook for navigating it all? Kathryn Minshew and Alexandra Cavoulacos, founders of the popular career website TheMuse.com, offer the definitive guide to the modern workplace. Through quick exercises and structured tips, you will learn: · The New Rules for finding the right path: Sift through, and narrow today’s ever-growing menu of job and career options, using the simple step-by-step Muse Method. · The New Rules for landing the perfect job: Build your personal brand, and communicate exactly how you can contribute and why your experience is valuable in a way that is sure to get the attention of your dream employer. Then ace every step of the interview process, from getting a foot in the door to negotiating your offer. · The New Rules for growing and advancing in your career: Mastering first impressions, the art of communication, networking, managing up and other “soft” skills – and make it obvious that whatever level you’re at, you’re ready to get ahead. Whether you are starting out in your career, looking to advance, navigating a mid-career shift, or anywhere in between, this is the book you need to thrive in the New World of Work.

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Susan Packard

Business is a team sport. Learn how to win. Where would your career be if you could understand how your colleagues--especially men--succeed and win at work? And if, in understanding and applying the rules, you could win, too? In New Rules of the Game, business leader Susan Packard shows you how to cultivate gamesmanship--a strategic way of thinking regularly seen in the video game and sports worlds, and most often among men--that develops creativity, focus, optimism, teamwork, and competitiveness. You'll learn the Ten Rules of Gamesmenship and how to use them effectively to: · Compete outwardly in a healthy, rewarding way · Build support groups to help you advance · Step up with more grit to get the next win · Approach your workplace with more lightness and insight · Take loss in stride and provide the emotional distance needed to win at work Packard shares her career story with humor and candor, including the successes and the mistakes, the triumphs and some personal and career setbacks, and presents them as teachable moments for you. But the book is much bigger that one person’s experience. Packard also shares the stories of other presidents and CEOs who have become great gamers in their own fields, providing you with the insight and inspiration to play the business game smarter, stronger, and more successfully. You will also be better able to coach others, inspiring your team to perform at higher levels as you drive them toward the next win. From the Hardcover edition.

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David Meerman Scott

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

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Andy Stanley

“Are you the person the person you are looking for is looking for?" —Andy Stanley Single? Looking for the "right person"? Thinking that if you met the "right person" everything would turn out "right"? Think again. In The New Rules For Love, Sex & Dating, Andy Stanley explores the challenges, assumptions, and land mines associated with dating in the twenty-first century. Best of all, he offers the most practical and uncensored advice you will ever hear on this topic. Not for the faint of heart, The New Rules for Love, Sex & Dating challenges singles to step up and set a new standard for this generation. “If you don't want a marriage like the majority of marriages, then stop dating like the majority of daters!” —Andy Stanley Also includes a four-session small group discussion guide to be used with The New Rules for Love, Sex, and Dating video (sold separately).

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David Meerman Scott

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web–based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one–of–a–kind guide includes a step–by–step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

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Michael London

This all-in-one guide shows parents and students how to select, apply to, get accepted by, and pay for college, from the experts at America's #1 educational consulting firm. The rules of college admissions have changed, and the competition today is tougher than ever. It's no longer enough to fill out a few applications and wish for the best. Students not only need to excel, they also need to make their applications stand out from the crowd. Parents often wish they had a personal coach to help their children navigate the process. The New Rules of College Admissions is like having your own team of expert advisers guiding you every step of the way. Each chapter is written by a former admissions officer from top universities -- including Yale, Columbia, and Northwestern -- and each chapter covers topics to help you • Create a list of the "best fit" colleges • Develop a strategy for standardized tests • Prepare for and ace the interview • Navigate financial aid options and much more. Your family's journey to college admissions success begins now. The New Rules of College Admissions will help simplify today's complex college admissions process and lead to an acceptance letter from the college of your dreams.

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John D. Leavy

With the support of illustrations, examples, case studies and downloadable resources and tools, learn how to zero in on your online marketing goals, choose the best marketing tactics, and integrate timeless and new media techniques and more-- and how to immediately implement them. From developing compelling content and discovering where to reach prospects on the web to leveraging social media and turning potential clients into paying customers, this action-packed guide covers it all. Leavy also takes you beyond your online efforts, and discloses the top business and marketing components that should be tracked and identifies common issues and solutions that most businesses face while implementing their online marketing plans.

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Ellen Fein,Sherrie Schneider

The Rules taught a generation of women how to turn their dating misery into marriage success. Dating gurus Ellen Fein and Sherrie Schneider showed millions of women how 'playing hard to get' could help them capture the heart of Mr Right. Their book proved controversial, sparked worldwide debate and became a publishing phenomenon. But that was all before Twitter, Facebook, online dating, texting and BBM. There are now even more ways to mess up your dating life. Ellen and Sherrie are regularly inundated with messages from women wanting to know: how to maintain a good profile on Facebook, the rules for texting, emailing and tweeting, and how to spot cheaters and players. This is the new dating bible for Rules Girls who want to have a good time dating without getting hurt or played.

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David Meerman Scott

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

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Robert C. Carlson

"Retirement is an opportunity to do the things you could never find the time for while you were working. It's a chance to plan how you really want to spend the rest of your life. But to take advantage of retirement opportunities, you have to plan and prepare. Most of all, you need to know the new rules of retirement planning. In this second edition of The New Rules of Retirement, nationally recognized retirement expert Robert Carlson will show you an integrated approach to retirement planning and teach you proven, profitable, and unique strategies for achieving a financially secure retirement. He'll explain why you should be prepared to save more than past retirees have and how to use the new rules for investing, including an entirely new chapter on annuities. Filled with in-depth insight and practical advice, the second edition of The New Rules of Retirement: - Explores the financial concerns of retirees and preretirees and how they are affected by certain threats - Examines how to estimate retirement spending and how much money should be accumulated for retirement - Discusses health care options and how to pay for long-term care - Reveals how to invest before and during retirement - Illustrates how to plan an estate, cut taxes, and provide for loved ones - Showcases how to manage your IRA more effectively"--

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Stewart H. Welch, III

AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. A complete guide to planning an estate under today's tax rules When it comes to an estate (no matter how big or small it may be) nothing should be left to chance. Proper planning is necessary to protect both your assets and your heirs. Estate Planning Law Specialists Harold Apolinsky and Craig Stephens and expert financial planner Stewart Welch III know this better than anyone else, and in the revised and updated edition of J.K. Lasser's New Rules for Estate and Tax Planning, they offer valuable advice and solid strategies to help you plan your estate under today's tax rules as well as preserve your wealth. Packed with up-to-the-minute facts, this practical resource covers a wealth of important issues. Reveals how new legislation will impact inheritances and trusts and offers guidance for estate and generation-skipping tax planning Explains the role of wills, executors, and trusts and shows how to treat charitable contributions Outlines the do's and don'ts of gifting and explains life insurance and retirement planning Filled with in-depth insights and expert advice, this book will show how to efficiently arrange your estate today so that you can leave more to those you care about tomorrow.

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Michael McQueen

To some they are the tech-savvy, well educated and ambitious youngsters poised to take on and change the world. Others however, describe a disloyal, disrespectful and demanding generation who have never learned to wait or really work hard for anything. Born between the early 1980's and the late 1990's Generation Y has certainly caused a stir in recent years. Parents, teachers and business owners alike face the challenge of understanding and engaging a generation who have essentially grown up in a different world. In this ground-breaking bestseller, you will learn how the era into which you are born has a profound effect on your perceptions and worldview. Building on this understanding, you will begin to see why Generation Y are so different and discover some powerful strategies for engaging them be it at home, in the classroom or at work.

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Lou Schuler,Alwyn Cosgrove

Outlines a scientifically based weight-lifting method that focuses on the body's natural abilities, sharing three programs for fat loss, muscle gain, and strength improvement that can be customized at home or at the gym for improved health. 35,000 first printing.

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Terrence Real

In his extraordinary new book, Terrence Real, distinguished therapist and bestselling author, presents a long overdue message that women need to hear: You aren’t crazy–you’re right! Women have changed in the last twenty-five years–they have become powerful, independent, self-confident, and happy. Yet many men remain irresponsible and emotionally detached. They don’t know how to respond to frustrated partners who just want their mates to show up and grow up. Enter the good news: In this revolutionary book, Real shows women how to master the new rules of twenty-first-century marriage by offering them a set of effective tools with which they can create the truly intimate relationship that they desire and deserve. He identifies five non-starters to avoid and shares practical strategies for bringing honesty, passion, and joy back to even the most difficult relationship. Using his experience helping thousands of couples shift from despair to profound emotional closeness, Real guides you through the process of relationship repair with exercises that you can do alone or with your partner. With this program you’ll discover how to - identify and articulate your wants and needs - listen well and respond generously - set limits, and stand up for yourself - embrace and appreciate what you have - know when to seek outside help The New Rules of Marriage will introduce you to a radically new kind of relationship, one based on the idea that every woman has the power to transform her marriage, while men, given the right support, have it in them to rise to the occasion. We have never wanted so much from our relationships as we do today. More than any other generation, we yearn for our mates to be lifelong friends and lovers. The New Rules of Marriage shows us how to fulfill this courageous and uncompromising new vision. From the Hardcover edition.

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David Meerman Scott

"In this revised and updated paperback of The New Rules of Sales and Service, bestselling author David Meerman Scott demystifies the new digital commercial landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind. The New Rules of Sales & Service, Revised and Updated shows how innovative businesses large and small are discovering new opportunities, strengthening customer loyalty, and mastering real-time buyer satisfaction. It's required reading for any organization that interacts with the public -- ranging from independent consultants to established large corporations and small businesses to new start-ups and non-profits -- and is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape. Updates to this edition include: - Sections on fresh strategies and new tools, including Periscope - Completely revised and updated stories - 5-10 new success stories"--