Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. From the Hardcover edition.
My name is Tucker Max, and I am an asshole. I get excessively drunk at inappropriate times, disregard social norms, indulge every whim, ignore the consequences of my actions, mock idiots and posers, sleep with more women than is safe or reasonable, and just generally act like a raging dickhead. But, I do contribute to humanity in one very important way: I share my adventures with the world. --from the Introduction Actual reader feedback: "I am completely baffled as to how you can congratulate yourself for being a womanizer and a raging drunk, or think anyone cares about an idiot like you. Do you really think that exploiting the insecurities of others while getting wasted is a legitimate thing to offer?" "Thank you, thank you, thank you--for sharing with us your wonderful tales of drunken revelry, for teaching me what it means to be a man, for just existing so I know that there is another option; I too can say 'screw the system' and be myself and have fun. My life truly began when I finished reading your stories. Now, when faced with a quandary about what course of action I should take, I just ask myself, 'What Would Tucker Do?'--and I do it, and I am a better man for it." "I find it truly appalling that there are people in the world like you. You are a disgusting, vile, repulsive, repugnant, foul creature. Because of you, I don't believe in God anymore. No just God would allow someone like you to exist." "I'll stay with God as my lord, but you are my savior. I just finished reading your brilliant stories, and I laughed so hard I almost vomited. I want to bring that kind of joy to people. You're an artist of the highest order and a true humanitarian to boot. I'm in both shock and awe at how much I want to be you." "You are the coolest person I can even imagine existing. If you slept with my girlfriend, it'd make me love her more."
To many, Imen McDonnell’s life reads as a modern fairytale. Happily going about her business as a young American woman embarking upon a successful career in broadcast production, she was introduced to a dashing Irish farmer and fell instantly in love. In short order, Imen found herself leaving behind her work, her country, and her family and friends to start a life from scratch on a centuries-old family dairy farm in County Limerick. The Farmette Cookbook is more than just a cookbook, it’s a chronicle of Imen’s journey, embracing her new identity as a farmer’s wife, discovering new tastes, feeding her family, and finding her way around the Irish kitchen, where traditional cooking trumps quick and convenient. Here, Imen shares her tried-and-true classic Irish recipes, infused with a contemporary American twist: from her Best Brown Bread, Fish-’n’-Chip Pie, and Richard’s "Proper" Irish Coffee to Farmhouse Buttermilk Beignets, Hot-Smoked Burren Salmon Tacos, and an Irish Hedgerow Shandy. Highlighting farmhouse skills (such as butter and cheese making) and the use of local, wholesome ingredients, Imen invites us into her kitchen and her world, through stories and recipes, for a taste of the Irish countryside.
Luke Johnson is the man behind the growth of PizzaExpress and as a host of other leading brands; one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million. In Start It Up he compresses two decades of success to reveal the realities of running your own business and bust some key myths along the way. Learn how to find the right idea or buy someone else's; source capital from all sorts of places you never expected; get the best from everyone you meet on the way - chiefly yourself; and stay sane while you do it. Start It Up is that all-too-rare thing: a how-to book by someone who actually has.
Learn to design professional and effective social media profiles! Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Facebook timelines, Twitter backgrounds, and LinkedIn profiles, this fun-but-straightforward guide shows you how to create eye-catching social media profiles with a professional, cohesive design. Includes online resources and downloadable templates that allow you to make your own profiles quick and easy Reveals techniques for making a memorable and unique Twitter background, Facebook profile and page, LinkedIn profile, Google+ profile, and more Details ways in which to use Pinterest boards and cover photos to showcase your brand Shows you how to make the most of Rebelmouse and YouTube. Social Media Design For Dummies is a must-have introductory guide to creating a professional, effective, and cohesive design that will better communicate your brand's story to future partners, employers, and customers.
A playful and delicious cookbook from the host of ABC’s Food for Thought with Claire Thomas and creator of the much loved food blog The Kitchy Kitchen. Every cook needs an arsenal of staples, whether for the perfect dinner party entrée to wow a crowd, or throw-it-together lunches for lazy afternoons…but we all know that the real fun comes in making basic recipes your own. The Kitchy Kitchen is tastemaker Claire Thomas’s solution for amping up your everyday culinary routine, introducing her approach to her own kitchen: loose, personal, unfussy, and most of all, fun. With new takes on classic favorites—think adding farmer’s market peaches to upgrade a BLT, spicing up tempura cauliflower with a zesty harissa sauce, or transforming basic red velvet cupcakes into decadent pancakes—this cookbook is filled with fresh, produce-driven recipes for every skill set and occasion. It’s your best friend and personal chef, all rolled into one. Gorgeously illustrated and peppered with stylish entertaining tips and quirky essays that will inspire you to take the recipes you love and make them new, The Kitchy Kitchen will make your life in the kitchen a little easier, a little more fabulous, and positively delicious.
They call me a slut. Maybe I am. Sometimes I do things I despise. Sometimes men take without asking. But I have a musical gift, only a year left of high school, and a plan. With one obstacle. Emeric Marceaux doesn’t just take. He seizes my will power and bangs it like a dark note. When he commands me to play, I want to give him everything. I kneel for his punishments, tremble for his touch, and risk it all for our stolen moments. He’s my obsession, my master, my music. And my teacher.
A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape. There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses?from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google?s founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined. Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google?s closed-door meetings and paints portraits of Google?s notoriously private founders, Larry Page and Sergey Brin, as well as those who work with?and against?them. In his narrative, Auletta provides the fullest account ever told of Google?s rise, shares the ?secret sauce? of Google?s success, and shows why the worlds of ?new? and ?old? media often communicate as if residents of different planets. Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results? Google will generate about $20 billion in advertising revenues this year, or more than the combined prime-time ad revenues of CBS, NBC, ABC, and FOX. And with its ownership of YouTube and its mobile phone and other initiatives, Google CEO Eric Schmidt tells Auletta his company is poised to become the world?s first $100 billion media company. Yet there are many obstacles that threaten Google?s future, and opposition from media companies and government regulators may be the least of these. Google faces internal threats, from its burgeoning size to losing focus to hubris. In coming years, Google?s faith in mathematical formulas and in slide rule logic will be tested, just as it has been on Wall Street. Distilling the knowledge accrued from a career of covering the media, Auletta will offer insights into what we know, and don?t know, about what the future holds for the imperiled industry.
What is your digital business model? While many leaders of companies recognize the threat from digital--and the potential opportunity--they lack a common language or a compelling framework to help them assess it and, more importantly, to direct them. They don't know how to think about their digital business model. In this probing and practical book, Peter Weill and Stephanie Woerner provide much-needed tools, self-assessments, motivating examples, and key financial analyses of where the profits will likely be made. Based on five years of study at the MIT Center for Information Systems Research, the book provides a powerful yet simple framework that has been field-tested globally with more than a dozen senior management teams. The authors found that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities: (1) Supplier, (2) Omni-channel, (3) Modular Producer, and (4) Ecosystem Driver. The framework helps companies clarify where they are currently in an increasingly digital business landscape and highlights what's needed to move toward another, higher-value digital business model. In meeting the growing challenge to "go digital," this smart book will help you grapple with the threats, respond to the opportunities, and create winning digital strategies.
Why do some people achieve great personal success, yet never succeed in building a business or making an impact in their organization? John C. Maxwell knows the answer. “The greatest leadership principle that I have ever learned in over twenty-five years of leadership,” says Maxwell, “is that those closest to the leader will determine the success level of that leader.” It’s not enough for a leader to have vision, energy, drive, and conviction. If you want to see your dream come to fruition, you must learn how to develop the leaders around you. Whether you’re the leader of a non-profit organization, small business, or Fortune 500 company, Developing the Leaders Around You can help you to take others to the limits of their potential and your organization to a whole new level. www.DevelopingTheLeadersAroundYou.com
A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about reality—an unpleasant reality that no one seems to want to address. A large number of the population was hit with substantial loss of income and savings during the recent economic meltdown. Many feel that they have no way to build back their savings in order to retire comfortably and securely. Many now believe that there just isn't enough time left to turn it around. How to Become Filthy, Stinking Rich Through Network Marketing is for those who refuse to accept this nonsense. With such a confusing array of home business opportunities and so many millions caught in the financial meltdown, there has never been a more important time for due diligence and a proven path to follow. In How to Become Filthy, Stinking Rich Through Network Marketing you will learn how to: Select the right networking company based on expert advice and solid criteria Thrive as an entrepreneur Deal with fear, rejection, inertia, and naysayers Build professional habits that drive success Lead, motivate, and serve your team Recruit with rejection-free strategies Learn how to develop an entrepreneurial spirit through network marketing in order to build dramatic prosperity today.
Turn your good intentions into action. "This book contains a ton of practical and easy-to-implement techniques and strategies for getting yourself to do whatever needs to be done." --Jack Canfield, coauthor of The Success Principles and the bestselling Chicken Soup for the Soul series. Whether you run your own business or work for someone else, you’ve probably got a lot on your plate. Along with the portion of your work that you truly feel like doing comes a generous helping of things you’d rather not do. As consultants, Steve Levinson and Chris Cooper have seen countless clients struggle—and often fail—to do the many success-producing things they know they should do but don’t feel like doing. The Power to Get Things Done will teach you how to consistently turn your good intentions into action so that you can be as successful as possible in the work you do. Don't feel like filing those pesky tax forms or making the follow-up calls you've been putting off? The Power to Get Things Done will show you how to get yourself--and keep yourself--in gear. Levinson and Cooper offer you a host of practical solutions, including: • the smart way to think about and treat your own good intentions • three key principles of following through that will change everything • simple but powerful principles and strategies that will turn you into a follow-through champion. From the Trade Paperback edition.
Thinking of jumping onto the Merch by Amazon bandwagon but aren't sure where to start? You don't have to be an artist to be a T-shirt designer. With a little creativity and marketing savvy, you too can start your print-on-demand T-shirt business. Learn tips and tricks on how to find potentially profitable markets, copyright & trademark basics and ideas for T-shirt designs, even if you can't draw! This book is and introduction for budding T-shirt designers. Depending on individual knowledge base, you may need to further study image manipulation software, typography, color schemes or copywriting. Don't wait any longer. The time is now to start your business. Order this book today!
Advance praise for Philip Plait s Bad Astronomy "Bad Astronomy is just plain good! Philip Plait clears up every misconception on astronomy and space you never knew you suffered from." --Stephen Maran, Author of Astronomy for Dummies and editor of The Astronomy and Astrophysics Encyclopedia "Thank the cosmos for the bundle of star stuff named Philip Plait, who is the world s leading consumer advocate for quality science in space and on Earth. This important contribution to science will rest firmly on my reference library shelf, ready for easy access the next time an astrologer calls." --Dr. Michael Shermer, Publisher of Skeptic magazine, monthly columnist for Scientific American, and author of The Borderlands of Science "Philip Plait has given us a readable, erudite, informative, useful, and entertaining book. Bad Astronomy is Good Science. Very good science..." --James "The Amazing" Randi, President, James Randi Educational Foundation, and author of An Encyclopedia of Claims, Frauds, and Hoaxes of the Occult and Supernatural "Bad Astronomy is a fun read. Plait is wonderfully witty and educational as he debunks the myths, legends, and 'conspiracies that abound in our society. 'The Truth Is Out There' and it's in this book. I loved it!" --Mike Mullane, Space Shuttle astronaut and author of Do Your Ears Pop in Space?
Roth and I are on an open-ended tour of the world. Roth being Roth, this means missionary in Morocco, reverse cowgirl in Calcutta, bent over the bow of a houseboat in Hanoi, slow and sleepy on St. John. Anywhere and everywhere, in every conceivable position, and some I didn't know were possible. Life was pretty incredible. Until I woke up in his chateau in France, alone. On the bed next to me was a note. There were only four words: He belongs to me.
Entrepreneurs are hungry. But it’s not just because they’re living on ramen and adrenaline while they pour their all into their business. Peter Cohan has found it’s something deeper: a hunger to create the kind of world they want to work in. To leave a legacy, they build carefully with limited resources and maintain control of the venture’s direction. For years, students have told Cohan that the seminal business strategy guide, Michael Porter’s Competitive Strategy, was too big-company focused. So Cohan—who once worked with Porter—has written the first business strategy book to address start-ups’ very different challenges. Cohan focuses on six key start-up choices—setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change—explaining the unique rules start-ups must follow. For example, when setting goals, large corporations try to maximize their long-term return on equity, but resource-poor start-ups have to plan by setting a series of short-term goals—and how they do this will mean the difference between blazing a trail or flaming out. When entering a new market, well-fed companies can invest substantial time and capital before ever launching a product, but hungry start-ups must get an adequate prototype in front of customers fast, get feedback, and quickly develop a viable business model or they’ll starve to death. For each of these six areas, Cohan provides a decision-making approach and lively case studies of what actual entrepreneurs have done. He extracts hard-hitting lessons not only for start-ups but also for investors and even established companies. Hungry Start-up Strategy offers a full menu of vital information for anyone seeking to cook up a thriving business from scratch.
The UK handmade market is currently riding high as our attitudes to shopping and the products we want to buy are changing. With this change comes a new wave of manufacturers - small, local and talented. If you are a producer of handmade products, or you have a craft hobby and are thinking about taking the next step and wondering how to do it, then this book has the answers. In it you will find out: - How to turn your hobby into a small business - Where to sell your products, both on and offline - How to price your products - How to develop a unique and recognisable brand - Where to start with visual merchandising - How to use social media to market your business This book not only takes you through these points in no-nonsense plain English, but also has quirky craft activities to complete along the way. Jam-packed with top hints and tips from real-life crafty small business owners in the know, this book is essential reading for anyone looking to craft their way to success!
With beguiling recipes and sumptuous photography, A Kitchen in France transports readers to the French countryside and marks the debut of a captivating new voice in cooking. "This is real food: delicious, honest recipes that celebrate the beauty of picking what is ripe and in season, and capture the essence of life in rural France." —Alice Waters When Mimi Thorisson and her family moved from Paris to a small town in out-of-the-way Médoc, she did not quite know what was in store for them. She found wonderful ingredients—from local farmers and the neighboring woods—and, most important, time to cook. Her cookbook chronicles the family’s seasonal meals and life in an old farmhouse, all photographed by her husband, Oddur. Mimi’s convivial recipes—such as Roast Chicken with Herbs and Crème Fraîche, Cèpe and Parsley Tartlets, Winter Vegetable Cocotte, Apple Tart with Orange Flower Water, and Salted Butter Crème Caramel—will bring the warmth of rural France into your home. From the Hardcover edition.
In the networked age, we are living with changed parameters of time and space. Mobile networked communication fosters a form of virtual time and space, which is super-imposed onto territorial space. Time is increasingly composed of interruptions and distractions, as smartphone users are overwhelmed by messages.
In an ideal world, mothers would have time to hand-sew their kids' costumes for the school play, prepare all-organic meals, and volunteer in the classroom at the drop of a hat. In reality, most moms have to settle for plopping their little ones in front of SpongeBob so that they can prepare yet another chicken nugget-based dinner, guiltily convinced they're falling down on the job. In Good-Enough Mother, René Syler pulls back the curtain to reveal the truth about modern mothering and reassure time-stressed moms that even if their children are strangers to made-from-scratch cookies, they can emerge as happy, well-adjusted, fully functioning members of society. Mother to two great kids of her own, Syler explains how she learned to chuck perfection for practicality -- in short, how she became a Good-Enough Mother. She shows other women seeking to balance family, work, and some semblance of a personal life how to happily join the ranks of Good-Enough Mothers, who occasionally serve breakfast for dinner yet give their children plenty of what really matters -- love, time, and support. Each essay provides welcome empathy and sage advice on navigating life's different obstacles, whether it's dealing with annoying Supermoms, bluffing through a third grader's math homework, or coping with the words that strike terror into every parent's heart ("Your son's teacher on line one"). Offering real wisdom tempered with humor and warmth, Good-Enough Mother will have every modern mom laughing in relief and recognition.
Five troubled teenagers fall into prostitution as they search for freedom, safety, community, family, and love in this #1 New York Times bestselling novel from Ellen Hopkins. “When all choice is taken from you, life becomes a game of survival.” Five teenagers from different parts of the country. Three girls. Two guys. Four straight. One gay. Some rich. Some poor. Some from great families. Some with no one at all. All living their lives as best they can, but all searching…for freedom, safety, community, family, love. What they don’t expect, though, is all that can happen when those powerful little words “I love you” are said for all the wrong reasons. Five moving stories remain separate at first, then interweave to tell a larger, powerful story—a story about making choices, taking leaps of faith, falling down, and growing up. A story about kids figuring out what sex and love are all about, at all costs, while asking themselves, “Can I ever feel okay about myself?” A brilliant achievement from New York Times bestselling author Ellen Hopkins—who has been called “the bestselling living poet in the country” by Mediabistro.com—Tricks is a book that turns you on and repels you at the same time. Just like so much of life.
In May of 2005, Beth Holloway received the worst phone call a parent can imagine. Her beautiful daughter, Natalee, had vanished without a trace in Aruba during her high school senior class trip. Four years later, Beth Holloway steps forward to tell the story of her daughter's disappearance and her own harrowing ordeal—and her never-ending belief in the power of faith that gave her hope against all odds. When Natalee went missing, her photograph was splashed across newspaper front pages and television screens from coast to coast. Desperate for clues to the whereabouts of the lost eighteen-year-old, Beth searched relentlessly with the help of a dedicated army of volunteers, encountering roadblocks, obstacles, and misinformation at every step—and unbearable questions that had no answers. Loving Natalee is a shocking, tragic, yet poignant chronicle of an unthinkable event and its aftermath—and the inspiring true story of a mother's strength, courage, devotion, and unwavering love.
The first time it happened, it seemed like an impossible miracle. Bills were piling up, adding up to more money than I could ever make. Mom's hospital bills. My baby brother's tuition. My tuition. Rent. Electricity. All of it on my shoulders. And I had just lost my job. There was no hope, no money in my account, no work to be found. And then, just when I thought all hope was lost, I found an envelope in the mail. No return address. My name on the front, my address. Inside was a check, made out to me, in the amount of ten thousand dollars. Enough to pay the bills and leave me some left over to live on until I found a job. Enough to let me focus on classes. There was no name on the check, just "VRI Inc.," and a post office box address for somewhere in the city. No hint of identity or reason for the check or anything. No mention of repayment, interest, nothing... except a single word, on the notes line: "You." Just those three letters. If you receive a mysterious check, for enough money to erase all your worries, would you cash it? I did. The next month, I received another check, again from VRI Incorporated. It too contained a single word: "belong." A third check, the next month. This time, two words. Four letters. "To me." The checks kept coming. The notes stopped. Ten thousand dollars, every month. A girl gets used to that, real quick. It let me pay the bills without going into debt. Let me keep my baby brother in school and Mom's hospice care paid for. How do you turn down what seems like free money, when you're desperate? You don't. I didn't. And then, after a year, there was a knock on my door. A sleek black limousine sat on the curb in front of my house. A driver stood in front of me, and he spoke six words: "It's time to pay your debt." Would you have gotten in? I did. It turns out $120,000 doesn't come free.